The patented architecture of a CDPT application means improving bottom line corporate performance. The ability for a company to peek at consumer preference dynamics means holding a strategic advantage in a constantly changing and competitive market place. CDPT reduces the costs associated with products to market, research & development and increases efficiency and profitability. Successful launches, first to market access, and new found back end confidence translate into growth in consumer interest, spend, frequency and loyalty Instantaneous feedback to ensure that first to market meets consumer acceptance Discover preferences on product design, color, packaging, branding strategies Identify best shelf position at point of sale Probe strength and efficacy of advertising and promotional campaigns Substantiate vendor’s recommendations on new products Determine correct sequencing and positioning of all media ( print, TV, radio, internet ) Measure CRM objectives Determine loyalty objectives Identify any competitor advantage