The primary and proprietary method used by Predictor Systems is computerized decision process Tracing (CDPT), a technique that allows observation and recording of various indicators of an individual's choice strategy. The common use of CDPT in the study of cognitive consumer behavior typically concentrates on information acquisition patterns of consumers and on the cognitive algebra by which items of information are consolidated (aggregated and integrated) to form preferences and choices. Data is acquired through a variety of existing consumer touch points in any existing corporate IT & communications-marketing & retail environment. Software suites developed by Predictor Systems Retail Mind Reader, Industry Sequence Optimizer, Placement Trace ) incorporate the CDPT architecture and seamlessly integrate predictive tracing into existing web pages/browsers.