Predictor Systems identifies the cognitive processes involved in making decisions that can define the correct dynamics of a financial institution’s CRM strategy. Predictor Systems is relevant to such financial instruments like mortgages,insurance policies,mutual funds, credit cards, and bank deposit plans by recommending how banks, mortgage companies, credit cards companies, mutual funds management should optimally structure a marketing campaign to influence choices of consumers in the most cost effective way. Imagine cross and up selling opportunities once a customer’s decision profile is registered at one of the many touch points available to the banking and financial sector.