The retail industry is wrought with competition, seasonality, and unpredictable consumer trends. Retailers are hard pressed to maintain margins because of narrow windows of opportunity during the selling season. Promotional and advertising spends don’t always deliver bottom line improvements. Current research methods often take too long to be effective, and are always too costly. Old fashion problems plague even the most technologically forward retailers. How do you increase spend, frequency and loyalty. The answer lies in knowing the dynamics of customers. Retailers must determine the secrets behind a consumers preference. Decision Mining A retailer’s greatest asset are customers. Predictor Systems allows for customers on line or at the retail location to interact as they normally would, to promotional or navigational prompts on a computer screen. The software will record and analyze (behind the screen) the clicks to identify decision making processes and utility functions involved in the decision retailers are eager to undercover.